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Working with the creative team to develop the Barbie You can be anything experience. A mall was set up in a Toronto featuring boxes labelled with everything from doctors and bakers to superheroes and rock stars. When girls pulled out the box, they found a corresponding Barbie set, complete with the clothes and accessories they needed to play the part themselves. Some girls got to immerse themselves deeper into their dream job, with would-be vets getting a trip to the Toronto Zoo to work with the animal doctors there.