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Centre for Social Innovation has proven that it is a visionary leader in shared co-workspace industry after many years of growth. The launch of the brand I created working with founder Tanya Surman set the groundwork for the dynamic, energetic and evolutionary workplace it has become. The logo was created to show energy and adaptability using a unique principle of 3 variations of the graphic supporting the logotype. It has been used all over the world on buildings and in communities as a mark for excellence in social change and building a better world. The design played a role in establishing the brand in the market - supporting steady growth and staking leadership ground.