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Wow this was a great project and an enormous amount of work. Leading and developing all of the digital creative elements from shooting skill training videos with Jonathan Towes to ads and a website. The Canadian Tire Hockey School is more than just a hockey school—it's an online resource designed to help improve the skill level of young hockey players and their understanding of the game. Other lessons are aimed at helping hockey parents and coaches better support these kids. Even diehard hockey fans can get into the action with unique NHL® content. Members also have the opportunity to enter exciting contests, and take advantage of member-exclusive offers.